Signage continues to be an important part of any commercial advertising strategy. A well-designed banner can easily allow you to reach potential customers and educate them about your company's products or services. Design is certainly an important aspect of any successful banner, but the material you select for your banner can play just as important a role in determining the quality of the finished design.
Vinyl
One of the most luxurious materials used to create commercial banners is vinyl. Vinyl comes in a wide range of weights and thicknesses. The thicker the vinyl, the more durable your banner will be. Businesses often choose vinyl when ordering banners that will be displayed outdoors. Vinyl is waterproof and capable of maintaining its structural integrity when faced with heavy winds. A vinyl banner will have a glossy finish that can give your signage a high-end feel.
Polyester
Polyester is the material of choice when it comes to fabric banners. This material is slightly transparent, which allows a light source to shine through the banner and illuminate the printed design. Polyester banners tend to be lightweight and easy to transport. These characteristics make polyester banners the perfect choice for trade show booths and other mobile advertising displays.
A lot of businesses also use polyester banners as overhead advertising. The lightweight nature of a polyester banner allows it to be hung from the ceiling without worrying about the safety of anyone walking beneath the banner.
Mesh
PVC mesh banners are gaining popularity among today's commercial advertisers. The unique weave pattern of mesh banners allows both light and wind to pass through the banner, making mesh banners a great choice for outdoor advertising. You will often see mesh banners hanging on chain link fences. The banners can create a visible design without obscuring the scenery beyond the fence. Since the colors of a mesh banner can come across as more muted due to the loose weave, it's best to reserve mesh banners for advertising that will be viewed from a distance.
Each of the materials used to make commercial banners offers unique advantages that can improve your company's image. Many businesses opt to use a combination of vinyl, polyester, and mesh banners in order to meet all of their advertising needs. The best banner for your business is the one made from a material that is well-suited for the weather conditions and type of viewing it will be subjected to over time. Keep these tips in mind when looking for banner material wholesale companies.